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KIND snack & give back


KIND’s Snack & Give Back Project is a multi-year program to inspire kindness and empathy. For the first-time ever, we are transforming our iconic wrappers to celebrate and support communities that haven’t received their fair share of kindness. All proceeds from these special-edition bars are donated to partner organizations, directly supporting these communities.

KIND® PRIDE Benefiting the Ali Forney Center

Our KIND® PRIDE bar deepened our partnership with the Ali Forney Center (AFC), the nation’s largest organization dedicated to homeless LGBTQ youth. All proceeds from each bar benefited AFC in its efforts to protect and empower homeless LGBTQIA+ youth across the country. KIND also pledged its support by signing a landmark Amicus Brief in support of LGBTQ worker protections and marching at Pride celebrations across the country.

KIND® HEROES Benefiting Hope For The Warriors

To give our thanks to the American military community, our KIND® HEROES bar benefits Hope For The Warriors, an organization that provides assistance to combat wounded service members and their families. Proceeds from each bar went to their Warrior’s Wish® Program to make wounded veterans’ dreams come true. Plus, over 200 thank you notes were hand delivered to Veterans as a result of the partnership and thousands of HEROES bars were donated to military bases and communities across the country.

We’re not done yet! Check back for details on our next KIND Snack & Give Back partnership!