Free shipping on orders $40+! Shop now
life at KIND

KIND is a special place to work. Since 2004, we have been founder- and team-owned and since 2008, every full-time team member has had a stake in the company. This empowers us to approach our work with integrity and an ownership spirit. For many, KIND is more than just a job – it’s a way of being in the world. In fact, 4 out of 5 team members say that working at KIND has made kindness more top of mind for them. Join us!

how it all started

get to know our founder

get to know our founder

Daniel Lubetzky founded KIND in 2004 after becoming frustrated with his own snacking options. He vowed to create a snack that was both nutritious and delicious, and from there KIND, with a brand mission of not-only-for-profit®, was born. Get to know Daniel below and check out KIND’s origin story here!
Favorite KIND Bar: That's like making him pick a favorite child!
Hometown: Mexico City
Family Life: Daniel is married with four children
Special Talents: Magic
Favorite Quote: "In a place where there is no humanity, strive thou to be human." - Rabbi Hillel
Hear from Daniel: In his New York Times bestseller Do the KIND Thing
Other Ventures:
Feed the Truth- an organization seeking to improve public health by making truth and transparency the foremost values in today's food system; given his work with KIND, Daniel seeded this organization with $25 million and has since separated himself from it.
OneVoice Movement-  an international grassroots effort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict.
PeaceWorks Inc.- a business that fosters cooperative ventures among neighbors in the Middle East.
Lubetzky Family Foundation- an organization working to build human understanding, stronger communities and more resilient democracies.
Maiyet- a fashion brand that partners with artisans to promote entrepreneurship in developing economies.