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OUR MISSION

creating a kinder and healthier world - one act, one snack at a time

HEALTHY & TASTY

we believe you shouldn’t have to compromise between health and taste

Our promise to you is that our products will always lead with a nutrient-dense first ingredient – like whole nuts, whole grains or whole fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We are deeply committed to crafting food with real, recognizable ingredients and seek to work with farmers who share our passion.

The KIND Promise

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ADVOCACY & ACTION

we champion nutrition so you can eat well and live a healthier life

We are unapologetic in our efforts to challenge the status quo to shift the food industry and empower our community to make better, informed choices about health. Through advocacy and action, we’re raising the bar for health and wellness.

KINDNESS & CONNECTION

we believe a little kindness can bring us together

Kindness can be a transformative force for good – encouraging people to step out of their comfort zones and discover each other’s humanity. By embracing the power of our differences, we believe we can create a kinder, more empathetic world.

discover some of the other ways we’re creating a kinder and healthier world

not-only-for-profit®

KIND and The KIND Foundation have been committed to giving back since day one.

$34.5 MM+

invested & committed to charitable causes

53,970

team hours volunteered

74,249

young people reached