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OUR MISSION
creating a kinder and healthier world - one act, one snack at a time
Our promise to you is that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health.
Kindness can be a transformative force for good – encouraging people to step out of their comfort zones and discover each other’s humanity. By inspiring every day kindness, we believe we can create a kinder, more empathetic world.
We are on a journey to collaborate with farmers, suppliers, researchers, and nonprofits to minimize our environmental impact and advocate for long-term solutions.
KIND and The KIND Foundation have been committed to giving back since day one.