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OUR MISSION
creating a kinder and healthier world - one act, one snack at a time
Our promise to you is that our products will always lead with a nutrient-dense first ingredient – like whole nuts, whole grains or whole fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We are deeply committed to crafting food with real, recognizable ingredients and seek to work with farmers who share our passion.
We are unapologetic in our efforts to challenge the status quo to shift the food industry and empower our community to make better, informed choices about health. Through advocacy and action, we’re raising the bar for health and wellness.
Kindness can be a transformative force for good – encouraging people to step out of their comfort zones and discover each other’s humanity. By embracing the power of our differences, we believe we can create a kinder, more empathetic world.
KIND and The KIND Foundation have been committed to giving back since day one.