OUR MISSION
creating a kinder and healthier world - one act, one snack at a time
HEALTHY & TASTY
we believe you shouldn’t have to compromise between health and taste
Our promise to you is that our products will always lead with a nutrient-dense first ingredient – like whole nuts, whole grains or whole fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We are deeply committed to crafting food with real, recognizable ingredients and seek to work with farmers who share our passion.
ADVOCACY & ACTION
we champion nutrition so you can eat well and live a healthier life
We are unapologetic in our efforts to challenge the status quo to shift the food industry and empower our community to make better, informed choices about health. Through advocacy and action, we’re raising the bar for health and wellness.
KINDNESS & CONNECTION
we believe a little kindness can bring us together
Kindness can be a transformative force for good – encouraging people to step out of their comfort zones and discover each other’s humanity. By embracing the power of our differences, we believe we can create a kinder, more empathetic world.
discover some of the other ways we’re creating a kinder and healthier world
not-only-for-profit®
KIND and The KIND Foundation have been committed to giving back since day one.
$34.5 MM+
invested & committed to charitable causes
53,970
team hours volunteered
74,249
young people reached