OUR MISSION

creating a kinder and healthier world - one act, one snack at a time

KINDER TO OUR BODIES

we feel you shouldn’t have to compromise between health and taste

Our promise to you is that our products will always lead with a nutrient-dense first ingredient, such as nuts, whole grains or fruit – a disruptive notion that sparked the creation of a new healthy snacking category. We aim to challenge the status quo within the food industry and empower our community to make better, informed choices about health.

KINDER TO OUR COMMUNITIES

we know that kindness can bring us together

Kindness can be a transformative force for good – encouraging people to step out of their comfort zones and discover each other’s humanity. By inspiring every day kindness, we believe we can create a kinder, more empathetic world.

KINDER TO OUR PLANET

we believe that whole nutrition and a healthy planet go hand in hand

We are on a journey to collaborate with farmers, suppliers, researchers, and nonprofits to minimize our environmental impact and advocate for long-term solutions.

not-only-for-profit®

KIND and The KIND Foundation have been committed to giving back since day one.